Uncategorized

Stylist at Front Back and Sides photography

The Different Types of Stylists Used in Product, Campaign & Advertising Photography

From product stylists and fashion stylists to food stylists, food technologists and producers, here’s who does what behind the scenes of a successful commercial photoshoot. From product stylists and fashion stylists to food stylists, food technologists and producers, here’s who does what behind the scenes of a successful commercial photoshoot. When people think about a […]

The Different Types of Stylists Used in Product, Campaign & Advertising Photography Read More »

Image of model photographed by FBS on back of bus as part of advertising campaign

Commercial Photography Usage & Advertising Licensing Explained: What Brands Need to Know

If you’ve never organised a commercial photography campaign before, there’s a good chance you’ve never come across advertising licensing. In fact, many marketing managers haven’t. Today, most brands are creating content for websites, ecommerce stores, social media and digital advertising. In many cases, that’s all the imagery they ever need. It’s only when a campaign

Commercial Photography Usage & Advertising Licensing Explained: What Brands Need to Know Read More »

ecommerce gin bottle and highball glass product photography on white background

The Details You Don’t Notice in Product Photography | Hickson Gin Photoshoot

Looking at the final images from this recent Hickson House Gin shoot, it’s easy to focus on the bottle. But some of the most important decisions happened long before we picked up a camera. For this styled product photography project, our Sydney product photography team was tasked with creating imagery that felt premium, consistent and

The Details You Don’t Notice in Product Photography | Hickson Gin Photoshoot Read More »

Why Beach Photoshoots Start Long Before You See The Sand

A great beach photoshoot can look effortless. Beautiful light, clear skies, a confident model and a stunning location. But whether you’re planning a swimwear photoshoot, fashion campaign photoshoot or lifestyle campaign, the reality is that most of the work happens long before anyone steps onto the sand. In fact, for our recent swimwear campaign photoshoot,

Why Beach Photoshoots Start Long Before You See The Sand Read More »

Style product photography image of Melitta Coffee in rows on blue background

How We Turned a Client Office Into a Professional Photography Studio

When most people think about product photography, they picture products arriving at a studio. For this shoot, we flipped that on its head. Instead of bringing Melitta Professional Australia’s products, packaging and coffee machines to our Sydney studio, we took our studio to them. Working on-site with the Melitta team to create a combination of

How We Turned a Client Office Into a Professional Photography Studio Read More »

Top 10 AI Prompts to Get More From Your Product Photography

Over the past year, we’ve seen brand and marketing managers use Claude, ChatGPT and Gemini in increasingly practical ways — not to replace creativity, but to make the process around product photography and content creation more efficient. When used well, it can help you plan better shoots and extract more value from the images and

Top 10 AI Prompts to Get More From Your Product Photography Read More »

Styled Photo of Primo small good food in the shape of a Christmas Wreath

Primo Foods – How we did this amazing Food Styling Photoshoot

Hungry yet? Take a look at our latest commercial food photography shoot for Primo. The speciality nature of this shoot meant we shot over 2 days at a specialist kitchen studio in Sydney with specialist food stylist and food technican. Working with Primo is always creative and fun but always requires a lot of attention

Primo Foods – How we did this amazing Food Styling Photoshoot Read More »