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A Step-by-Step Guide to Planning a Video Shoot

While the preparation of an eCommerce video shoot shares some similarities with a photoshoot, there are a few differences. Below we have outlined our step-by-step guide, designed to demystify the process of producing an eCommerce video shoot with us. Step 1: Pre-Production – Dreaming It into Reality Conceptualization: Your Video’s North Star Every great video […]

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2024 Product Photography Trends: What’s In & What’s Out

In the dynamic world of product photography 2024 promises to build on recent trends, however there are a few exceptions. Below we explore our top 3 trends for what will stay in in 2024 and whats out! What’s In… What’s In #1 : Diversity in models: In the spotlight of 2024 is the celebration of […]

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5 Reasons Why You Need Video Content.

In the exciting world of e-commerce where every click counts, visuals are your secret weapon. To amp up your brand’s online presence and create a shopping experience that stands out, you’ve got to dive into the world of video. 1. Visual Storytelling at Its Best With video, you can tell a captivating story about your […]

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The Art of Colour Dripping in Fashion Photography: A Trend You Can’t Ignore:

Fashion photography is a constantly evolving industry, and there’s always something new and exciting to look forward to. The latest trend that has taken the fashion world by storm is colour dripping, a technique where the model’s outfit is matched to the same colour as the backdrop. This trend has become increasingly popular in the […]

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Let There Be Light! How Different Techniques Can Create the Perfect Look for Your Product Photography.

As we move into 2023, it’s more important than ever to ensure your brand remains relevant and top-of-mind with your customers. That’s why we’ve put together a list of our favourite lighting techniques that are sure to give your brand a noticeable edge and help you stay ahead of the competition. If you’re looking to […]

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5 Fashion Photography Trends to Grow Your Business in 2022.

With the popularity of e-commerce and retail fashion, it has never been more important to stand out from the crowd.  So how can you make your brand pop?  Here are 5 trends we’ve seen in fashion photography in 2022.  Trend 1: Colour Block to make your products POP This year, brands and consumers are embracing […]

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Top 5 Things We’ve Learnt About TikTok Over The Last 3 Months

Top 5 Things I’ve Learnt About TikTok Over The Last 3 Months.

According to we are social’s annual report, TikTok 7.38 million Australian users spend 40% more time on the app than any other platform, averaging around 23.4 hours per person, every month.

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The role of Retouching in Product Photography.

Retouching, or photo editing as some people call it, is designed to digitally manipulate a photo in order to make it look as desired. This can include eliminating things, changing shapes, resizing, or altering colours and textures. The amount of retouching you need will heavily depend on the initial image as well as the desired […]

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Focus Stacking for Jewellery Photography

For those of you who operate an online business in Sydney, product photography can make or break your ability to connect with potential customers. After all, photos are the best way to truly show off the uniqueness of your items. This can be particularly important for sellers of jewellery who can utilize an innovative technique called focus stacking to truly make their items stand out.

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6 Tips on how to choose a Sydney Product Photography Studio

Need a product photography studio in Sydney? This six step checklist will help you find the best studio and photographer for your business and budget.