Kerry Matheson

If you’ve never organised a commercial photography campaign before, there’s a good chance you’ve never come across advertising licensing. In fact, many marketing managers haven’t. Today, most brands are creating content for websites, ecommerce stores, social media and digital advertising. In many cases, that’s all the imagery they ever need. It’s only when a campaign

Looking at the final images from this recent Hickson House Gin shoot, it’s easy to focus on the bottle. But some of the most important decisions happened long before we picked up a camera. For this styled product photography project, our Sydney product photography team was tasked with creating imagery that felt premium, consistent and

A great beach photoshoot can look effortless. Beautiful light, clear skies, a confident model and a stunning location. But whether you’re planning a swimwear photoshoot, fashion campaign photoshoot or lifestyle campaign, the reality is that most of the work happens long before anyone steps onto the sand. In fact, for our recent swimwear campaign photoshoot,

While the preparation of an eCommerce video shoot shares some similarities with a photoshoot, there are a few differences. Below we have outlined our step-by-step guide, designed to demystify the process of producing an eCommerce video shoot with us. Step 1: Pre-Production – Dreaming It into Reality Conceptualization: Your Video’s North Star Every great video

In the dynamic world of product photography 2024 promises to build on recent trends, however there are a few exceptions. Below we explore our top 3 trends for what will stay in in 2024 and whats out! What’s In… What’s In #1 : Diversity in models: In the spotlight of 2024 is the celebration of

Fashion photography is a constantly evolving industry, and there’s always something new and exciting to look forward to. The latest trend that has taken the fashion world by storm is colour dripping, a technique where the model’s outfit is matched to the same colour as the backdrop. This trend has become increasingly popular in the