AI Production

Our approach to AI Production:

AI is changing the way brands create content, but we believe great content should still start with real photography, real products and real people.

At Front, Back & Sides, we use AI to enhance production, not replace it. We work exclusively with professionally photographed products and real models, using AI to create backgrounds, environments, visual effects and content variations that would traditionally require additional locations, production days or post-production.

Our approach to Ai Production:

  • Real products, professionally photographed
  • Real models, professionally engaged
  • AI used to enhance, not replace
  • Content created from FBS-produced source imagery
  • Clear and responsible use of AI technology

AI Production combines professional photography, video production and generative AI to create content that would traditionally require multiple locations, large production budgets or extensive post-production.

By starting with professionally photographed products and models, we can create new environments, campaign variations and visual concepts while maintaining the quality, authenticity and brand control that clients expect.

From product campaigns and lifestyle imagery through to AI-enhanced video content, we manage the entire production process from concept development and storyboarding through to final delivery.

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What's Included

Everything you need for AI production:

  • Creative concept development
  • Storyboarding and shot planning
  • Real model and talent sourcing
  • Professional product photography
  • AI-enhanced imagery and video
  • Campaign content at scale
  • End-to-end project management

Related Services

Mini Motion

Bring static product images to life with subtle AI animation for websites, social media and digital advertising.

AI Product Backgrounds (Coming Soon)

Place professionally photographed products into realistic AI-generated environments without the cost of additional locations or set builds.

Stop-motion-photography-drinks-front-back-and-sides

AI Lifestyle Campaigns (Coming Soon)

Transform professionally photographed models into campaign imagery with AI-generated environments while maintaining realism and brand consistency.

AI Video (Coming Soon)

Create short AI-enhanced video content from professionally photographed products and models for digital campaigns and social media.

Create the Perfect Starting Point

Professional photography produces the highest-quality source images for AI content. Discover our product, model, styled and video production services.

Professional Photography & Video Production Process

1

Prepare

Tell us about your products, brand and campaign goals. We'll develop a creative concept, storyboard the content and plan the photography required to create your AI assets.

2

Photograph

We professionally photograph your products and/or models in our studio or on location. These original FBS images become the foundation for every AI asset we create

3

Create & Deliver

We enhance your professionally photographed images with AI, then professionally edit and deliver campaign-ready assets for websites, social media and marketing.

Ready to get started? Let's discuss your project.

AI Production Portfolio

Drinks collection ecommerce product video for Symphony whiskey
Commercial lifestyle photography of male model in motion
Black and White ifestyle photography with male and female models
eCommerce model photography of women's activewear on white background
On-location fashion photography with model in activewear in Sydney

Why Choose Us

Experienced Across Multiple Industries

We've produced content for fashion, beauty, FMCG, beverages, jewellery and lifestyle brands.

Fast Turnaround

Efficient production workflows to help you launch products and campaigns faster.

Flexible Content Solutions

Photography, video production, styling and content packages tailored to your needs.

Conversion-Focused Imagery

Content designed not just to look good, but to perform across eCommerce, social media and marketing channels.

Pricing

Flexible photography and video packages to suit projects of any size. No hidden fees, just premium results.

Ready To Create Something Great?

Whether you're planning your next ecommerce shoot, campaign launch or video project, we'd love to hear about it.

Contact Us

    FAQs About AI Content Production

    How does your AI content production process work?

    Every AI project starts with professionally photographed products or models captured by Front, Back & Sides.

    We then use generative AI to create new environments, campaign variations or subtle motion while maintaining the quality, realism and brand consistency of the original photography.

    The Studio includes a full-sized cyclorama for model shoots, professional product photography table and state of the art photography and videography equipment.

    We provide basic retouching; colour matching and removal of dust spots on all images. Deep etching (background removal) and more elaborate retouching can be provided at a cost and need to be agreed prior to the shoot. 

    Can you use my existing product or model photos?

    Using photography captured by Front, Back & Sides gives us complete control over image quality, lighting, angles and consistency, resulting in significantly better AI-generated content and a more reliable final outcome.

    Do you use real models?

    Yes. We work with real models who are professionally engaged for every project.

    Where AI is used, it enhances the content around the model rather than replacing them, and our model agreements include permission for AI-assisted content creation.

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    What can AI be used for?

    Technology continues to emerge and AI can create realistic backgrounds, campaign environments, lifestyle scenes and subtle motion effects that would traditionally require additional locations, production days or extensive post-production. 

    FBS continues to to test new technologies and will only commit to production that align with our values and quality outputs.

    Can AI replace a professional photoshoot?

    Not in our opinion. Great AI content starts with great photography.

    By using professionally photographed products and models as the foundation, we create content that looks more authentic, accurately represents your products and gives you greater control over the final result.

    What are AI Mini Motions?

    AI Mini Motions are subtle animations created from a professionally photographed image.

    Examples include dripping condensation on a beverage, floating ingredients, moving packaging or gentle product movement-ideal for websites, social media and digital advertising.

    What are your payment terms?

    To secure your booking, we require a 50% deposit before your photography or AI production project begins.

    The remaining balance is payable before final high-resolution images or video files are delivered.

    This allows us to schedule your shoot, commence production and deliver your completed assets promptly.