While TikTok has been available to the Australian market since mid-2019, it was the pandemic that truly saw this social media platform sail to new heights, with no signs of slowing down. In fact, according to we are social’s annual report, TikTok 7.38 million Australian users spend 40% more time on the app than any other platform, averaging around 23.4 hours per person, every month.
With numbers like these, it’s no surprise that the platform is being praised for its ability to create greater brand growth opportunities.
With a great many of our clients being in the e-commerce space, we decided to put this to the test.
Could we grow our brand in just 3 months of using the platform?
Here’s everything we’ve learnt since we set up our TikTok page, and things we wish we knew when we got started!
1. It’s majorly addictive.
As the stats show, it’s easy to scroll through TikTok videos for hours at a time. As a creator, this can be to your benefit, as the more time users spend on the platform, the more opportunity there is for your content to be seen and shared.
2. The editing studio is easier to use than any other platform.
TikTok content is exactly what you want to make of it. There are no grand expectations for you to produce highly stylised content, which allows you more opportunity to repurpose content. However, if you want to kick your videos up a notch, the editing suite in the TikTok app is really simple to use, making it ideal for beginners.
3. Short and catchy content wins views.
While there are some creators that can go viral with 3+ minute videos split across 7 parts, for e-commerce businesses, snappy content delivers results – particularly if you utilise trending audio clips or add a human touch!
4. The algorithm can be your best friend, or your worst.
TikTok’s algorithm is one of the most intelligent of any social platform. It quickly adapts to users’ interests, delivering them more of what they love. As a creator, this can be tricky. If you’re an Australian-based business getting mainly American interactions, this could push your content to more American viewers, as it sees them as being your main audience of interest. The best way to combat this is to make sure you utilise your caption space with copy and hashtags relevant to your preferred audience. Using audio clips most fitting to your location/industry can help there too.
5. Don’t give up on your posted content.
It may look like a video you posted a few days ago isn’t performing so well, but whatever you do, do NOT delete your content! The algorithm does not discriminate based on when your video was posted. A clip posted days, weeks or months ago still has a chance to go mini or mega-viral, so it’s recommended to leave all your content up. If you desperately want to get a video off of your profile, simply make it private so that the Likes still appear in your Like count.
If you think it’s too late to get started with TikTok, it’s not.
While most social media platforms prioritise content from users with a big following, TikTok prioritises consistency, relevancy and quality over anything else. This means brand growth is truly possible for any business, the key is to get started now!
Ready to watch your brand grow with TikTok content?
Get in touch with us here so we can help you create your own unbeatable e-commerce content for the Australian market.
